Our name is based on an astrological unit of measurement, the parsec, which is a unit of distance equal to about 3.26 light years.
Technically, a parsec = 3.086 × 1013 kilometers. One parsec corresponds to the distance at which the mean radius of the earth's orbit subtends an angle of one second of arc. You may recognize the term from Star Wars when Han Solo referenced the speed in which he was able to complete the Kessel Run.
Philosophically, we chose the name since we want to be an organization that make sense of vast "distances" of data. As constellations in the night sky tell a story, we desire to do the same with what seems like an endless amount of data that fills our servers and hard drives. We want to begin to chart a path in this complex universe of 1s and 0s and eventually help educators become more effective in delivering quality, good first-time instruction.